New Market Research Report: Soft Drinks in Poland
Soft drinks in Poland achieved positive total volume and value sales growth in 2013. The growth rates were in line with the review period average. There were observable changing consumer habits, such as a shift towards drinking bottled water instead of tap water. Small indulgences, i.e. consumption of RTD coffee or carbonates, supported sales as well. Another important factor was the activeness of the largest producers in introducing new products, especially within juice and carbonates, which...
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