Recently Released Market Study: Soup in Singapore
The uncertain economic climate did little to affect the value and volume growth of overall soup, especially canned/preserved soup. The predicted marginally lower value growth of overall soup in 2013 can be due to the wide selection of food options for consumers to choose from. These range from pasta to ready meals which see consumers trying out different varieties of food. However, the impact on overall soup is only marginal as there are a loyal group of consumers who would...
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