Now Available: Juice in Iran
Juice has been a very dynamic category during the review period, recording double digit volume growth until 2012 mainly as result of its low base, increasing product awareness and distribution improvements. The regular consumption of juice gradually became a common habit, especially among the urban population who were interested in healthy drinks. However, 2013 was a turning point for consumer demand as price increases, and an almost doubled unit price compared with two to three years ago, made...
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