Now Available: Carbonates in Latvia
In 2013, carbonates sales increased and the category continued recovering and growing after the economic crisis. The main factor for growth came from cola carbonates where a successful marketing campaign of personalised bottles was launched by the leader of carbonates, Coca-Cola HBC Latvia SIA. In addition, the launch of new products Enjoy and Angry Birds cola, especially those in metal can packaging, increased sales of cola carbonates. Last but not least, the growth of customers' purchasing...
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