Sports and Energy Drinks in Poland - New Study Released
Despite the fact that energy drinks of traditional flavour are the most popular in Poland, manufacturers are developing other flavour variants, such as Mojito, tropical or strawberry. The producers invest in new product development and involve famous athletes in advertising. Within sports drinks the dominant form of packaging is 0.5L PET bottles; however, consumers are open to new options. As a result, there is observable steadily declining importance of 0.5L PET bottles, which are being...
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