Now Available: Sports and Energy Drinks in Ecuador
As the trend to consume healthier products is part of a change in eating and drinking habits and maintains its importance, companies are trying to position their products to attract more consumers. Sports drinks have been marketed as a prerequisite for a healthy lifestyle, as they are consumed after working out, which has allowed these brands to expand their reach to non-sportsmen (they are even consumed as an option with a meal in on-trade outlets). Also, many Ecuadorians' lives are...
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