Just Released: "Internet Retailing in India"
Internet retailing benefited from a major paradigm shift in retailing in India towards the end of the review period as a substantial proportion of the country's urban consumers began to switch from store-based retailing to internet retailing. The main contributor to this shift was the rise of apparel and footwear internet retailing over the course of 2013. Companies such as Flipkart, Myntra and Jabong, among others, have begun to advertise their online apparel lines aggressively through media...
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