Ice Cream in Indonesia: New Research Report Available at Fast Market Research
In late 2012 and during 2013, leading ice cream manufacturers invested heavily in new product launches and promotions. For example, Unilever launched new products including several new products and variants including Wall's Buavita Smoothie and Wall's Magnum Mini. The company also frequently advertised its ice cream products in the mass media, especially television, social media, such as Facebook and also via YouTube, and held below-the-line events. Meanwhile, the second leading player, Campina...
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