"RTD Tea in Norway" Is Now Available at Fast Market Research
According to Fellesjuice, the producer and distributor of the leading brands from Tine, strong growth in RTD tea in Norway in 2013 was the result of an increased focus on what is referred to as the "smadrikkesegmentet" (small drinks segment), where a combination of packaging optimisation, portfolio selection and product placement in stores has been key. The transition from carton packaging to PET bottles, which Tine implemented in May 2011, facilitated a move of these products, from being...
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