Recent Study: Biscuits in France
Demand for biscuits was almost stable in 2013. French consumers are increasingly trying to have a healthy and balanced diet and consequently reducing the amount of sugar and salt they eat. As a result, they pay attention to purchases of biscuits. They increasingly buy more savoury biscuits and crackers to eat with drinks before meals. Demand for sandwich biscuits also increased, stimulated by sales of well-recognised brands for a long time in the market and very much appreciated by children,...
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