Now Available: RTD Tea in Bosnia-Herzegovina
At 6% off-trade and 5% on-trade decline in volume terms during 2013, RTD tea performed weaker than during the review period. Like with juice, both off-trade and on-trade consumption continued to decline in volume terms as a result of the weak economy which is impacting demand. Other reasons for the decline include untypically cold summer weather in 2013, and growing awareness that RTD tea may not be that healthy given its high sugar, artificial flavourings and preservatives content.
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