Soft Drinks in Lithuania - New Market Research Report
The recovery of Lithuanians' purchasing power resulted in the growth of soft drinks. Consumers returned to their pre-crisis consumption habits, which they were forced to sacrifice due to the cut in income during the recession. Manufacturers of soft drinks in 2013 recorded growth in their financial statements, with sales almost the same as they were before the crisis. The categories which were hurt the most by the economic situation, including juice, experienced relatively high gains in 2013.
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