"Bleach in Guatemala" Published
In 2013, bleach witnessed negligible growth and reached sales of GTQ138 million. Bleach represented the third largest category of home care in value terms, after laundry care and surface care. Bleach is a very affordable product with a tradition of a wide variety of uses in Guatemala's homes. However, each year more and more consumers transition from bleach to other more specialised products for a variety of cleaning uses. In the laundry category, with the introduction and constant innovation...
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