RTD Coffee in Australia - New Market Research Report
RTD coffee recorded strong off-trade volume growth of 5% in 2013 to reach 169 million litres, whilst retail sales grew by 4% in current value to reach A$623 million. RTD coffee makes up a small percentage of the soft drinks market; however, it is a category that is growing in popularity. Consumers view RTD coffee as an affordable indulgence that provides a quick and portable "pick-me-up".
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