New Report Available: Home Care in Portugal
After shrinking in current value terms in 2012, home care returned to growth in 2013. This is remarkable for a saturated market in a country whose economy is only expected to return to economic growth in 2014. The growth in value was caused by two main factors. After years of absorbing increasing production costs, manufacturers started to pass some of the burden to consumers and unit prices increased. Similarly, after years of private label growth in home care, the main...
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