New Market Study, "Incontinence in Brazil", Has Been Published
Incontinence products in Brazil are used primarily by the elderly population on higher incomes. The ageing population in Brazil, together with rising income levels within the middle class, has allowed more Brazilians to afford incontinence products over the review period. Since 2010, the Brazilian government has subsidised purchases of incontinence products for the elderly through prescriptions, which has helped drive category sales.
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