RTD Tea in Pakistan: New Research Report Available at Fast Market Research
Companies continued to focus on expanding distribution to ensure availability of RTD tea in 2013. For instance, Unilever focused on driving sales by ensuring the availability of its brand in all retail outlets. Moreover, Unilever continued with below-the-line marketing for Lipton Ice Tea, which included sponsoring events at school and university levels, and Lipton Ice Tea sampling events.
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