Bleach in Mexico - New Market Report
In 2013, manufacturers emphasised that bleach can be user-friendly. In addition to their traditional products they emphasised the easy use of their gel innovations. Also, packaging enhancements, such as the dosage lid of Clorox Power Gel, were aimed at making the use of bleach easier. Regarding new formulations, the most recent trend was the combination with detergent, claiming more efficacy in one step.
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