Sports and Energy Drinks in Costa Rica: New Research Report Available at Fast Market Research
The introduction of Jet, the energizing beverage of Florida Bebidas was the key story in sports and energy drinks in 2013. This launch is driving a significant movement in the whole category's performance given the successful formula that meets unfulfilled consumer needs, such as value-for-money ratio, good flavour, volume and packaging convenience. Jet added a renewed dynamism to the category, changing the approach that manufacturers followed over the latest years, which was mainly directed to...
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