Recent Study: Dishwashing in Costa Rica
Hand care remained a key development factor in the category in 2013, with manufacturers focusing on formula improvement towards the use of hydrating and protective natural ingredients, such as aloe vera, honey, yoghurt, papaya and glycerine, while enhancing the use of critical ingredients, such as natural disinfectants with strong anti-odour properties. As in other home care categories, "value added" became a major trend in the category, with manufacturers taking advantage of strategic brand...
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