"Retail Tissue in Kenya" Now Available at Fast Market Research
The majority of Kenyan consumers are keen to minimise their spending on retail tissue and thus remain reluctant to buy a wide range of these products. There is a preference for lower-priced and multifunctional products, with many consumers thus using toilet paper for all their needs. Toilet paper thus dominates sales, accounting for 94% of volume sales in 2013. This product area also saw the strongest sales growth within retail tissue, increasing volume and current value sales by 4% and...
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