Breakfast Cereals in Denmark - New Market Study Published
Oat flakes, which are tracked within hot cereals, remain highly popular in Denmark. Whilst some Danes will eat oat porridge for breakfast, the majority of oat flakes sold in Denmark will be consumed raw with milk and possibly with the addition of fresh and dried fruit. According to the retailer Coop, the popularity of oat flakes is so high that almost one out of five Danes will eat oat flakes for breakfast any given day. This is reflected in Euromonitor...
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