Frozen Processed Food in Thailand - New Market Research Report
Frozen processed food registered strong current retail value growth of 11% in 2013 - a slight increase from 2012. This impressive performance can mainly be attributed to market dynamism and changing consumer lifestyles. Manufacturers are investing in product development and marketing activities in order to attract consumers. In addition, players keep adding more variety to their products, launching various promotions and engaging in numerous marketing activities, both above and below the line.
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