Ice Cream in Georgia - New Market Study Published
The highest growth categories in 2013 were single-portion dairy ice cream and single-portion water ice cream, each of which saw current value growth of over 12%. Both categories are relatively dependant on the fact that companies reduced pack sizes in impulse ice cream categories in order to offer competitive prices. Consequently the unit price of single-portion ice cream saw a relative increase, which contributed to making this the highest value growth category within ice cream at the end of...
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