Recently Released Market Study: Soup in Denmark
Soup manufacturers drove value sales growth through positioning premium brands on the strong consumer trend towards quality, fresh and artisanal products, growing interest in exotic cuisine and novelty flavours and health concerns over weight and calories. Most noticeably, these trends saw the brands Arla Karolines Kokken and Knorr record dynamic growth through positioning their premium UHT soup ranges in store refrigerators, and thus sold as chilled rather than ambient. Consumers often view...
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