New Market Study, "Juice in Finland", Has Been Published
Juice in Finland saw a 1% total volume sales decline in 2013. The category struggles with maturity which means that little space remains for per capita consumption increases. Additionally, the economic downturn and elevated unemployment levels limited growth potential as consumers were more careful with their spending. The price hikes in the second half of the review period have also had a negative impact on the category, as the introduction of the sweet tax in the review period and its...
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