New Market Research Report: Breakfast Cereals in Serbia
Breakfast cereals are products that are relatively new in the Serbian market - they became popular over the last 10-15 years, especially amongst younger women who recognised them as a relatively healthy and cheap breakfast alternative to traditional fatty breakfast solutions. Breakfast cereals are still not accepted amongst most middle-aged and older Serbian consumers - those who are less prone to change their breakfast habits. In 2013, consumption per capita of breakfast cereals in Serbia is...
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