New Market Research Report: Meal Replacement in Vietnam
Meal replacement is still in the development stage in the country. In 2013, the category is expected to enjoy a very high growth of 17% in current retail value terms. Thanks to the country's further integration to the world, higher living standards and the increasing consumer awareness of health and wellness, Vietnamese consumers, especially those living in big cities such as Ho Chi Minh City or Hanoi City, are becoming more familiar with meal replacement products. Furthermore, efforts of...
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