Dishwashing in Italy: New Research Report Available at Fast Market Research
In 2013, current value sales of dishwashing decreased by 3%. Volume sales of hand dishwashing fell by 1% and within automatic dishwashing only automatic dishwashing liquids saw positive growth. The economic crises that reduced Italians' disposable incomes and increased the unemployment level, played a key role in pushing down the sales. Consumers' search for a good deal forced manufacturers to focus their sales strategies on discounting and promotions.
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