Market Report, "Homeshopping in Finland", Published
Homeshopping continued the declining trend with an 11% decrease in current value sales dropping the current retail value of the channel to EUR98 million in 2013. The decrease was mostly due to the increasing popularity of internet retailing. The effect of internet retailing is twofold: on the one hand multichannel homeshopping companies are increasing their online operations and on the other hand internet retailers not operating in homeshopping compete for the sales of the channel.
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