Market Report, "Away-from-Home Tissue and Hygiene in Ecuador", Published
Away-from-home tissue and hygiene increased in current value by 5% during 2013. Growth in the category accelerated towards the end of the review period thanks to the improving economic conditions in Ecuador. Volume growth in 2013 was marginally faster than the volume growth recorded over the entire review period, which was likely due to the rising purchasing power of the majority of Ecuadoran households, which resulted in people going out to eat much more, which explains the increase in demand...
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