Laundry Care in Italy - New Market Research Report
Laundry care is the most relevant category in home care in volume and value terms. In 2013, it has been the most dynamic one as it has witnessed launches of new products and several innovations towards multi-purpose detergents. In 2013 the trends that characterised the Italian laundry care market in recent years continued as consumers are still moving from powder to liquid detergents and from standard liquid to concentrated detergents.
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