Market Report, "Surface Care in Venezuela", Published
Despite the fact that in volume terms the category increased by 2% in 2013, household antiseptics/ disinfectants exhibited a strong decline in current value terms, due to a unit price decline of 27% as a consequence of its fixed price, because it has been under the Law on Costs and Fair Prices since 2012, reaching a unit price of Bs9.5 per litre. This situation was caused by some 80% of the Venezuelan population falling within the low-income segment, and these...
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