Report Published: "Jeans in Denmark"
The informal nature of jeans continued to drive the popularity of this versatile clothing option among Danish consumers. Jeans is perceived as a standard item in most Danes' wardrobes. In addition, the informal working environment in most Danish companies makes jeans a preferred option even in professional contexts. As premiumisation was frowned upon during economically stringent times such as throughout the review period, jeans was considered a fashionable option which did not seem to...
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