New Report Available: Air Care in Italy
Air care was strongly affected by the economic crises, registering a decline in value and volume terms in 2013. The country's economic situation had a negative impact on these products seen as complementary and not strictly necessary. Having seen a disposable income squeeze, consumers became more rational and careful in their expenditures and they carefully evaluated various choices. They were also willing to pay a little more for product innovation but only if at an acceptable price.
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