New Market Report Now Available: Canned/Preserved Food in Thailand
Current retail value sales of canned/preserved food increased by 5% in 2013 to reach Bt8 billion. Manufacturers are investing in product innovation and launching new marketing campaigns. In addition, players are also spending great amounts on advertising and are heavily engaging in both above and below the-line marketing. Moreover, customers are leading increasingly busier lifestyles and are thus demanding more convenience. Furthermore, they are also better educated about the various menus that...
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