Gum in Denmark - New Market Report
After a dramatic current value decline of 16% in 2012, the downward trajectory for bubble gum continued in 2013 with a further 5% drop. There are several factors behind this performance. Firstly, children at an ever younger age are identifying with youth culture and are opting for youth-oriented products rather than products with a clear positioning for children, such as bubble gum. Secondly, many new product launches within sugar-free gum tend to compete with bubble gum as they contain a...
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