Just Released: "Bleach in Egypt"
In 2013, bleach continued to be seen as a household cleaning staple in Egypt and was used in the cleaning of tiles, floors, kitchen surfaces and bathrooms, amongst other things. Thus, it continued to see dynamic volume growth in 2013 as population grew, higher than that seen over the review period. The affordability of bleach also continued to push volume sales among cash-strapped consumers in the post-Revolution years. Also, due to inflationary pressures in the post-revolutionary climate,...
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