Retail Tissue in Nigeria - New Market Report
Growth in the population was the most important factor driving the growth of retail tissue sales in Nigeria in 2013. As the population grew, supported by massive urban concentration and rising disposable income, demand for tissue increased accordingly as consumers spent more on the products. Unlike western countries, retail tissue was not yet mature in Nigeria in 2013, with usage still very low in per capita terms. This is because Nigerians traditionally use water or cloth/paper for the kinds...
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