Market Report, "Gum in Thailand", Published
The perception of chewing gum in Thailand today is more positive than it once was as it is regarded as a breath freshener and purveyor of functional attributes thanks to the efforts of manufacturers to reposition it. In addition, the urbanisation trend in Thailand has triggered stronger consumption of gum among teenagers and adults given the open-minded attitudes of younger generations who tend to be willing to try out new confectionery products.
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