Laundry Care in Ecuador - New Market Research Report
Category expansion, the growing preference for liquid detergents, and an interest in "ecological" products were the main trends in 2013. Instead of product specialisation as a main trend, which is the case of several categories in home care, more focus and demand was seen in a single category, liquid fabric softeners. Also, several companies like Unilever Andina Ecuador SA and Danec SA have launched "eco-friendly" detergents in order to target consumers' growing interest in taking care of the...
View full press release