New Market Report: Packaged Food in the Philippines
The local packaged food market is expected to remain vibrant in 2013, reporting current value growth of 5%. The dynamic economic performance in the Philippines helped to boost incomes, which led to higher purchasing power. Meanwhile, consumers' confidence also increased, and encouraged spending amongst all income groups. Filipinos' consumption of packaged food was also encouraged by manufacturers' efforts to push their products via traditional means such as tri-media campaigns and price...
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