New Market Study, "Retail Tissue in Greece", Has Been Published
Within the context of Greece's ongoing economic recession, declining disposable incomes and rising unemployment, consumer behaviour is Greece has changed considerably in recent years. Many consumers are beginning to purchase only what is absolutely necessary and this has led them to avoid stockpiling products and to prefer smaller packaging sizes, with the exception of kitchen towels, where jumbo rolls remain the preferred format. The relentless pursuit of value for money is rapidly becoming...
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