Recently Released Market Study: Surface Care in Nigeria
Rapid urbanisation is driving the uptake of surface care and pushing growth rates. Consumers are increasingly choosing specific cleaning products, as opposed to generic products like bar soap and washing detergents. Niches such as window/glass cleaners, standard floor cleaners and kitchen cleaners are seeing good sales growth due to the development of modern residential estates in large cities. This is resulting in increased demand for specific products to maintain home surfaces, as opposed to...
View full press release