New Market Report Now Available: Juice in Denmark
The juice category continued to witness a dynamic trend of product and brand innovation in 2013, particularly among natural and healthy soft drinks, positioned primarily as alternatives to "traditional" carbonates products. Manufacturers addressed the trend in numerous juice categories, including in nectars (25-99% juice) and juice drinks (up to 24% juice), which were still niches in Denmark in 2013 but are now perhaps emerging. The latter years of the review period witnessed, for instance,...
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