Concentrates in Finland - New Market Study Published
Concentrates total volume sales declined by 1% to well below 21 million litres in 2013. The category suffered from maturity, as well as from the unstable economic conditions in the country, which undermined demand. However, a lack of new product launches and marketing also caused sales to decline. Liquid concentrates in particular suffered from an outdated image as more health-conscious consumers viewed them as unhealthy and increasingly replaced them with bottled water or juice, which benefit...
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