"Sanitary Protection in Denmark" Is Now Available at Fast Market Research
Consumers continued to prefer buying ultra-thin towels over standard towels in 2013. The same trend that was observed during the review period was true also in 2013. Among towels in Denmark, the ultra-thin format accounted for a 77% value share in 2013. This proportion increased during the review period and is expected to continue growing over the forecast period. This trend is primarily driven by young women who tend to prefer thin towels, which are perceived to be more discreet...
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