Report Published: "Luxury Writing Instruments and Stationery in South Korea"
Main consumers of luxury writing instruments and stationery are men who spend more time conducting business than women do. As they inventively spend more time than at home, men consumers primarily consist of high company executives, professors and politicians who tend to appreciate quality writing instruments and stationery. In 2013, luxury writing instruments and stationery in South Korea saw retail value growth of 9% mainly thanks to these male consumers.
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