New Report Available: Frozen Processed Food in Denmark
Branded players continued to respond to consumer price sensitivity and tough competition from private label by promoting key selling points positionedon health, convenience, and gourmet gastronomy. Ardo and its Frigodan brand,for example,focussed its sales efforts on its expanded range of frozen root mixes, potato mixes and organic products. It was targeting the growing consumer interest in gourmet gastronomyand its link to the trend of new"New Nordic" cuisine - which centres on roots, local...
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