New Market Research Report: Credit Cards in Egypt
April 2013 saw the introduction of PayPal to Egypt, with this online payment service initially being linked to credit cards. The uptake of this service was rapid, partly due to a rapid growth in the household penetration of broadband-enabled computers and smartphones during the review period, with a growing number of consumers being keen to shop online. The percentage of the population using the internet notably more than doubled during the review period, rising from 18% to almost 48% share...
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